You want to be successful in selling sunglasses. One of the first keys to success in business is finding your niche. After that you have to figure out a marketing strategy that will encourage sustainable development. (In other words when you go to investors and pitch the business plan to them, you need to show them how you plan to pay back the money they are loaning you to start up your business.) In some cases you will not need to borrow the money.
Ok, the most difficult part of your new business is out of the way. You’ve made your presentation to the investment organization, shown how you are going to pay them back the money and how you are going to keep afloat financially. So far, so good. But there’s more. Your job is only halfway done. You’ve gotten the funding; obviously you’ve selected a real estate property site for your new business. Now comes the part where you get the word out about your business, this is the marketing and public relations phase. You now come up with a unique way to showcase your merchandise so that you don’t just generate the desire to purchase your product; you convince the consumer that they can’t do without it.
This is the same concept infomercials use. Attractive packaging and attractive people equals attractive sales. You are in business to make a profit remember, not to break even. It always helps if well-known or popular individuals such as celebrities, athletes, etc That in turn increases the consumer’s desire for the product as they feel a kinship with the celebrities, living life vicariously because they are the same sunglasses as various important public figures. But most importantly of all, color coordination, accessorizing and overall presentation are critical.
Think about it this way. You’ve seen street vendors hawking their wares, right? I mean let’s face it, purchasing a $5 pair of sunglasses off a card table on the street where the vendor’s eyes are darting around nervously looking for the cops is not an experience most of us actively seek. You want the atmosphere in your sunglass shop to be conducive to shopping. Well lit so that they don’t have to squint to see your merchandise.
Creativity manifested by unique and colorful presentations with accessories specifically designed to draw the eye and capture the attention will draw additional customers. It’s not enough to simply draw their attention – rather you must capture their attention to the point where they enter your establishment. Having reached this particular phase in your business plan, you have already done your marketing research and observed trends. You will also if you are wise have made a note of your competitors. Business rule of thumb is that over-supply drives down demand, but moderate supply increases demand AND pricing.
So now you’re set. You’ve come up with a business plan for sustainable development, researched and come up with a savvy way to market your merchandise in a unique way to ensure your economic survival and tapped into your creative side.